To celebrate the fourth anniversary of Honkai Impact 3rd, L'Atelier organized a global tour in the spring of 2022, with exhibitions held in New York, Berlin, and São Paulo to unite fans in celebrating the game’s worldwide success.
For many fans, this event marked their first chance to attend an in-person exhibition following the global easing of Covid-19 restrictions. Each 10-day exhibition was an immersive experience into the game’s beloved visual universe. We transformed each venue into a gallery showcasing detailed in-game artwork, live graffiti sessions featuring popular characters, and displays with meticulously crafted costume recreations of iconic outfits.
We also collaborated with popular local cosplayers in each region, organizing their participation as their favorite characters. Fans could enjoy photo booths and other interactive areas to capture memorable moments alongside the cosplayers.
Additionally, L'Atelier managed exclusive merchandise sales at each location, drawing thousands of fans and creating a lasting celebration of Honkai Impact 3rd.
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